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Privacy policy

Privacy Policy
Last updated: July 17, 2025

This Privacy Policy describes how ALOHA (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from [wholesale.aloha.com] (the “Site”). It applies exclusively to wholesale customers and business users interacting with our B2B services.

By using this Site, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please refrain from using our Site.


1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted with a revised “Last updated” date. We encourage you to review this policy periodically.


2. Information We Collect

Information You Provide to Us:

  • Business contact details (e.g., name, business name, email, shipping/billing address, phone number)

  • Account and order details (e.g., items purchased, purchase history, account login)

  • Communications with us (e.g., customer service emails, submitted forms)

Information We Collect Automatically:

  • Device and browser information

  • IP address and general location data

  • Site interaction and usage behavior

  • Cookies and tracking technologies (e.g., to remember preferences, improve functionality, and analyze usage)

Information from Third Parties:

  • Shopify and other service providers

  • Payment processors (e.g., credit card info, billing verification)

  • Analytics or marketing partners (only for operational insights)


3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill wholesale orders

  • Provide account and customer service support

  • Communicate with you about orders, availability, and updates

  • Improve the performance and usability of our Site

  • Prevent fraud and ensure compliance with our terms

  • Meet legal and regulatory obligations

We do not use your data for loyalty programs, consumer rewards, or autoship programs, as these are not part of the wholesale offering.

We may use business contact information to send updates or limited promotional messages related to wholesale operations. You can opt out at any time.


4. Legal Basis for Processing (For Non-U.S. Visitors)

If you are located in the EU, UK, or other jurisdictions with similar requirements, our legal basis for collecting and processing your data may include:

  • Performance of a contract (e.g., fulfilling your order)

  • Legitimate business interests (e.g., fraud prevention, analytics)

  • Compliance with legal obligations

  • Your consent (e.g., when opting into email communications)


5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate the Site and enable core functionality

  • Remember login or session preferences

  • Analyze usage and improve performance

You can manage your cookie preferences through your browser settings. Disabling cookies may affect Site functionality.

We honor Global Privacy Control (GPC) signals where supported.


6. Sale or Sharing of Personal Information

We do not sell or share your personal information for cross-context behavioral advertising. This includes definitions under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).


7. Do Not Track

Our Site does not respond to “Do Not Track” signals sent by your browser. However, we respect Global Privacy Control (GPC) where applicable.


8. How We Share Your Information

We may share your information with:

  • Payment processors and shipping carriers

  • Technology and analytics service providers (e.g., Shopify)

  • IT and customer support partners

  • Government agencies or law enforcement, if required by law

  • Our corporate affiliates, only as needed for business operations

We do not sell or rent your information to third parties.


9. Data Retention and Security

We retain your information as long as necessary to fulfill orders, comply with legal requirements, and resolve disputes.

We implement reasonable security measures to protect your data. However, no system is entirely secure. Please safeguard your login credentials.


10. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Correct or delete your data

  • Opt out of marketing or profiling

  • Request a copy of your information

  • Designate an authorized agent to make requests on your behalf (California residents)

To exercise any of these rights, contact us at the email listed below. We will not discriminate against you for making a privacy rights request.


11. Children's Data

Our Site is intended for businesses and is not targeted to children. We do not knowingly collect personal data from anyone under the age of 16.


12. International Transfers

If you access the Site from outside the United States, your information may be processed and stored in the U.S. or other jurisdictions with adequate data protection safeguards.


13. Contact Us

If you have questions about this policy or wish to exercise your privacy rights, contact us at:

Email: care@aloha.com
Mailing Address:
ALOHA
25 Old Kings Highway, Ste 18
PO Box 1052
Darien, CT 06820
USA